Some Orange County businesses know that they need to set up websites so that they can become involved in online commerce, but they know virtually nothing about SEO. In other cases, they’ve heard of it, but they don’t understand why it’s necessary.

The fact is, though, if you’re not focusing on SEO for your site in 2019, it’s going to be very tough to get your business off the ground, especially if you have a physical location and you’re trying to get people to walk in your doors in addition to buying things from you online. Here are facts that will help you to understand why SEO is so necessary if you haven’t yet made it a priority for you.

Invisible Pages

More than 90% of online web pages are invisible to Google. Take a few moments and think about that. Google is far and away the most prominent search engine, and you likely spent a lot of time and energy working on your site and the many pages that make it up. However, many of those pages get virtually no organic search traffic, which means that the content can’t help to convince potential customers to buy from you.

The way to get people to look at your pages is a combination of keywords and referring domains, Orange County businesses, and both of those are fundamental elements of SEO. If you have not done some keyword research, and if you don’t know how to get some referring domains for your pages, then a lot of your site isn’t going to be getting any attention.

Organic Search

You might know about tactics like PPC ad campaigns, which are useful for directing traffic your way. The problem is, though, that as soon as you stop spending money on those campaigns, your site traffic flatlines. What’s the problem?

The issue here is that you’re not getting any organic traffic, and that’s yet another reason you need to be focused on SEO. If you’re not optimizing your site, then the only reliable way you’re getting people to look at your services and products is when you’re explicitly paying them to do so through things like pay-per-click ads. That’s not sustainable, Orange County.

What you need to do is target topics with organic search traffic potential. The best way to do that is to do keyword research within your niche, then formulate content based around those keywords. It won’t be a stretch, because the keywords are related to your niche, so you should have content on your site about those topics anyway.

If you’re disappointed by your site engagement numbers, then the answer to solving that is SEO. If you feel like you’re able to dedicate the time and energy to fixing these issues yourself, then that’s great. In situations where you’re not able to do so, contact an SEO company. You’ll have to pay them, but optimizing your site, as you can see, is not a luxury. It’s a necessity if you hope to increase your sales numbers in 2019.