Category: SEO

22 Oct 2021
Using-ads-with-Orange-County-SEO-creates-excellent-exposure-for-companies

The Importance of Ads and How It Can Help with Orange County SEO

How can ads help companies, and how can you best use them to your advantage? When you have a company, one of the essential factors to promote your business is using ads with Orange County SEO.

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Image credits: @aaronbaker006 via Twenty20

There are many ways to execute ads for your company. Here are a few:

New Products

One way in which ads can assist you is through the introduction of new products. Indeed, introducing a new product or service is always pleasing and dandy. Unfortunately, it doesn’t matter how profitable or incredibly made these products or services are if they don’t receive the right kind of exposure. Without the suitable ads to uplift and support your products, they can often find themselves buried under the mountainous amount of advertisements that other businesses launch to promote their products! What should scare you is that many of these products and services don’t necessarily have to be good to make a splash but just because they have a good ad, they stand out. So you should take care not to neglect such an essential aspect of your business.

Traffic

It would be best to acquire two forms of traffic to advertise yourself and your company. The first type of traffic is physical traffic which brings people into your stores, should you have any. With advertisements made on TV or other sources of media that you create, you can increase the chances of people coming through the front doors. The second kind of traffic you might want to seek out is online traffic for your website. With clever use of advertisements focused primarily online, you can bring people to visit your website and increase its popularity and rankings online with the proper use of Orange County SEO and keywords that can help you stand out. 

Online Buzz

If the advertisements you make for your product are of excellent quality or are otherwise memorable, it can make a splash and you’ll have people talking to their friends or families online, i.e., through social media apps, about how amazing your products are in comparison to others. 

Start Local

If you own a small business and trying to stay afloat but have higher aspirations, it might be wiser to start small with your advertisements and build it from there. Suppose you’re able to tie this in with the previously mentioned tip above; it can make a significant difference in how well local communities will support your products or services. If you decide to collaborate with other local companies to create synergy, it can generate goodwill in the community and allow more people to talk about you. Once you have the momentum and recognition building within the community, that is the time that you can consider expanding your reach elsewhere. 

Image Improvement

Parallel to increasing ground advertisements in the local community, ads can also be a productive method of improving the company’s overall image for online clients to have a more positive reception of your products or service. Ads shouldn’t be just a way to bring in revenue; after all, they can help to improve public perception to gain the goodwill of those interested in your products and services. Use advertisements as a way to show that you’re helping the local community to some extent. You’ll be surprised at how much you can gain if you say the right words and support the right cause in your community.

Trending

Much like how you should look out for relevant keywords when using Orange County SEO, you should also center your advertisements over what is most suitable in today’s social climate. Say, for example, the Olympics are going on, and a particular set of athletes stand out. Will you consider doing an advertisement related to them and the Olympics as a whole? What about the Superbowl? The reason those event commercials are so famous or infamous is that they are timely, and taking advantage of such events to promote your products or service is something that you should think of since events like the Superbowl only come once a year.

New Store

Much like how you should act with a new product, as mentioned earlier, you should also work in the same manner whenever you get enough business together to launch a new store. If you want this new store to be successful and make noise about what it can offer, you have to get the word out with suitable ads. You shouldn’t just take the time to spread the word online. You should also get the local news and radio stations to start chirping about it. Even going to local newspapers can give you the much-needed exposure that you’ll need to stand out. Going local with ads in the area where your new store is opening can make a big difference in ways you might not initially perceive.

Conclusion

Advertisements may seem like an unattractive option for those just starting, but you cannot deny the many uses you can get out of them. The level of exposure you will receive when using Orange County SEO can give you a much-needed boost, so don’t be afraid to take the leap and start the SEO and ads for your business now. Give Drive Traffic Media a call at (949) 800-6990.

14 Oct 2021
keyword-usage-rules-according-to-an-orange-county-seo-expert-drive-traffic-media

The Do’s and Don’ts of Using Keywords

Using Keywords is the key to unlocking your success when it comes to gaining the attention of the public online. If you want to get a higher ranking online for either yourself or a client and trying to help but are struggling to do so, there’s no need to panic. If you are an Orange County business owner and want to gain the media exposure necessary to make your content stand out, you need to hire an SEO expert who understands what effective keywords to implement or insert on your content. 

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Image credits: @destructo via Twenty20

What are keywords?

Keywords are terms used to cover topics based on the category you want to write. If it fits the category and checks certain boxes, it could even reach high up in the search engines. They don’t even have to be words but rather phrases that can make your content stand out online. It’s pretty easy to come up with any random keyword to write up for your article. However, for those who want to stand out from their competitors, you need an SEO expert’s advice to find out what keywords are relevant and popular at the moment. 

Choosing the keywords

To make this process easier for you, make a long list of possible keywords using tools like SEMrush. You can eventually narrow down your options and choose which words would work best from the list. With the much-needed assistance from an SEO expert, you will find out which keyword will get the traffic needed to succeed in acquiring the online attention you want.

Choosing a Topic

After you’ve chosen the keywords you want to focus on, you need to consider your content topics. If you don’t have a solid base in which your keyword can thrive, you’re going to stumble out of the gates from the getgo. Think of multiple topics that you can come up with related to the business that you want to write and relevant to what people are talking about or looking up on their search engines. For example, you are designated to promote a shoe company. You might want to cover topics such as different brands of shoes, the types of shoes, and narrow your list from there. Understanding and using these topics and incorporating the keywords you’ve chosen are crucial to accomplish your online marketing goals. 

Trends

One of the most significant factors for choosing the right keywords is observing the trends and relevancy of specific keywords. You need to understand that not all keywords will remain relevant, especially when considering you’re topic. For an Orange County SEO Expert, paying close attention to what is popular can make or break your chances of excelling further in the SEO framework.

Authority

You also need to be careful in deciding which keyword to use, even if it has a good volume of traffic. The reason for that is while you may be able to jump onto a trendy keyword that gets a lot of traffic, it will mean nothing if there are other more prominent websites or content creators that will rank higher than you in SEO. This incident usually happens because they have a higher authority than you, so they get prioritized in the search engine game. This occurrence can also happen if they have more helpful info or contain a great source of links and other backlinks that make them stand out heavily compared to their competition. Trying to compete against such domains can be challenging although not impossible. However, for a starter, it might be wiser to look for a different set of keywords that your content can thrive in rather than dealing with too much competition.

Content

Of course, simply choosing the keywords you think would work out the best and having the best backlinks to work off is not enough. You need to make sure that your content is worth giving the time of day to justify users visiting your site. Let’s go back to our discussion about shoes and say that running shoes are the keywords you want to use. Going into an in-depth explanation as to how running shoes help in outdoor activities can and will provide enough content with just the right amount of words to give you what you need to stand out.

Conclusion

Those who wish to become Orange County SEO experts need to understand that there are many different factors at play if you’re looking to become a consummate professional at your craft. Those who follow these guidelines and understand the importance of using suitable topics with the right keywords find themselves thriving in their business. Need help in this matter? Call Drive Traffic Media, an Orange County SEO expert, at (949) 800-6990 and let us help you get ranked with the right keywords.

11 Aug 2021
Different-tactics-and-tricks-that-Orange-County-SEO-experts-use-to-improve-the-website

Tips On How To Adjust Your Website

If you’re in the marketing business, you doubtlessly know the importance of having an amazing site that is effective in multiple areas. However, a website that has been designed and SEO-optimized might not be enough to get your business to stand out. To get yourself the recognition that you desire, other factors such as speed and layout are crucial to getting your needed results.

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Here are some tactics by an Orange County SEO expert that can help improve your site in ways you may not have even considered.

Page Speed

If not managed carefully, having a slow load-up time can be the kiss of death for your business website. Due to numerous information and how readily available certain types of media are to the population, their attention spans have significantly declined. This, in turn, means that they are less likely to wait for a slow page to load if other web pages can provide similar information. Searching for and removing the factors that make your website slow will go a long way to making life more convenient not just for yourself but also for anyone curious about your site, and ultimately the search engines. 

Keep Learning About SEO

With an ever-changing world wide web comes an ever-changing market. This means that you will have to adapt to those changes for your website to have a chance in comparison to others. The market change often, sometimes drastically, so you need to keep an ear to the ground, so to speak, to know which keywords you should use or otherwise keep an eye out for. Reading other blogs and observing certain trends are the keys to further understanding this. 

Make Sharing Easily Accessible

The easier you make it for people to share your website, especially your content, the more exposure you can obtain. Making sure that the share link is visible will entice people to share, making your job of getting the content amplified or noticed that easier. If you can get a group of people to do this, then Google is going to take notice too. Accomplish this, and your content will show up higher on the search algorithm, making your hard work pay off big time.

Use The Right Language

When you’re writing for an audience but want to target them in a more general manner, understand that using the right words can get them engaged. In short, use language that the general public understands. Not only that, but you want to organize the text to make the content flow naturally so that you can grab the audience’s attention to your content or website…and keep them there. 

Less URL is More

The less complicated your website’s URL is, the better it will be in drawing more traffic. The more straightforward the topic of your content is, the better chance you have of being found by users and being featured by Google bots. By making the URL SEO-friendly, you will get the attention you need to be successful.

See How Your SEO is Performing

To see what you can improve or fix to make your page more effective at bringing in traffic, you need to see what is working and what isn’t working. To do that, you’re going to need an SEO analytics platform to get the statistics or performance of your website. A tool like Google Analytics, for example, is perfect for monitoring the trends of what is popular online. It is also an excellent way to see which of your pages are getting the most traffic so you can deduce what exactly it is that is catching their interest and how you can capitalize on that.

Make Linkable Content

A good sign that you’re doing something right and creating worthwhile content is when other content creators start linking their posts to yours. Securing inbound links can be the lifeblood of your business website, so making your content or website stand out will make a great difference. If you feel your content is less than impressive, don’t be afraid to go back and improve it with edits. You never know how much of a difference they could make until you see the results for yourself. 

Optimize for Mobile

One common mistake that many people make when they’re done designing a website is neglecting to optimize it for mobile users. What many business website owners fail to remember is that people not only look at online news through their computers but also their phones. If not mobile-friendly, users may balk in disbelief at how difficult navigating your website on their mobile devices is. Failure to make things convenient for these users will lead them to spend little to no time on your website, decreasing your site traffic and thus reducing the level of success for you. 

Conclusion

When considering the tactics of Orange County SEO experts like Drive Traffic Media, you must always adjust to whatever is changing on the internet for your website to succeed. Having your finger on the pulse of the changing boundaries of SEO and the tactics involved in it is necessary for you to continue to rank high in search results. If you can accomplish this, you can reach the desired traffic you’re looking for, bringing success to your website and business.

28 Aug 2020
Orange-County-SEO-company-Drive-Traffic-Media-explains-the-importance-of-SEO-during-the-pandemic

Why SEO efforts Are More Crucial Than Ever During The Era of COVID-19

In the age of COVID-19 where things have been nothing but uncertain, companies from all ends of the spectrum have found themselves asking the same question: how do we stay afloat? Funds have been reallocated in many different directions, resulting in major budget cuts and leaving employees unemployed. During a recession, marketing is often the first department to face such ramifications. Drive Traffic Media, an Orange County SEO company has shed some light on how Search Engine Optimization (SEO) might be the very thing that keeps you in business.

Digital Consumption Is Rising

With the introduction of “Stay at Home” orders and the harsh reality that we must stay within the four walls of our home, people are engaging in online behavior now more than ever. Individuals are purchasing from websites more, streaming movies and tv shows more, and are altogether consuming the digital world more than we’re used to.

Figuring out an individual’s digital needs and search behavior gives marketers the opportunity to reshape their marketing strategies.

While it is still true that not everyone is buying products or investing in services, this could very well be the perfect opportunity to build a foundation of trust. Positioning your content and solutions where these people are doing their research is your lucky chance. A smart way to go about it would be to explain how your service could be of use once the pandemic subsides. What do you offer that could ultimately be beneficial for consumers in the future?

SEO Surpasses Divisions

Pulling information from paid search datasets or looking at audience research findings through interviews, polls, and surveys are all components that modern-day SEO utilizes to form a strong digital marketing strategy. Regardless if your company uses an in-house team or a third-party vendor to conduct your SEO strategies, you should be able to make use of these datasets to produce well-informed business decisions during this time of uncertainty. 

SEO Will Be There When PPC May Not

As the possibility of a recession draws closer, companies need to start thinking about where to halt their spending. If companies need to tighten up their budget, paid social and paid search are likely to feel the repercussions. If a recession does happen, establishing your website’s presence prominently in the Search Engine Results Pages (SERPs) is even more vital.

Drive Traffic Media, one of the leading SEO company in Orange County, suggests the great potential of integrating Pay Per Clicks (PPC) and SEO together to create achievable business goals. It is crucial to understand where your company could possibly cut or invest spend because of shifts in budget. Strengthening your business’s SEO efforts is a smart route to go in order to alleviate the effects of budget cuts on advertising channels.

SEO Is Here to Stay


The pandemic will end at some point in time and businesses will begin to heal. While there may not be a definitive time frame for that, your website’s online presence when we do get to that point is pivotal. Optimize and prepare your website now so it is ready to help aid your recovery process in the future. 

SEO is without a doubt one of the strongest resources your business can utilize during a time of crisis. We’re in one right now, take advantage of it!

19 Jun 2018
An SEO Company Can Help You Become An Authority In Your Niche

Improve Understanding Of Your Customers By Hiring An SEO Company

There are lots of ways an SEO company can help you build up your business, but today we’re going to focus on just three of them: increasing understanding of your customers, improving your website functionality, and building authority within your industry. This is a strong three-pronged approach that will ensure that your time and ad dollars are not being wasted. After reading this, you’ll be eager to contact an internet marketing agency.

 

Customer Understanding

When an SEO company talks about understanding customers, it sounds like they want to sit someone down who has bought one of your products and psychoanalyze them. What they’re actually trying to do is get an understanding of the categories into which the majority of your customer base falls. Google Analytics and similar software are helpful with this. Looking at what pages are most visited and where customers are spending the most time on your site is a way to understand their interests. Insights like what products and services most appeal to them will allow an SEO company to tailor your site further to fit the needs of those who are shopping in your niche.

 

Website Functionality

Nobody likes a website that loads slowly or one with lots of broken links and intrusive pop-ups. An internet marketing agency can go over your site and fix what’s broken. Easy accessibility and clear navigation are essential. A poorly performing website is a clear indication that you don’t have a professional company, and customers won’t wait for you to get your house in order. A page-by-page audit is usually what’s required for best mobile and desktop performance, and an SEO company can get on that immediately.

 

Master Your Industry

If a potential customer perceives your company and brand as being the authority in your niche, then they’re going to flock to your website. A big part of this has to do with branding. If you can establish that you’re the most informed about topics in your industry, then customers will come to your site to read your blog posts and articles, and to watch tutorial videos. Again, an SEO company can help you write those posts and film those videos, making sure to take advantage of keywords through extensive market research.

Internet marketing agencies have no shortage of clients these days because businesses are trying to get ahead. Don’t miss out on this trend and find yourself buried several pages down the Google rankings. Contact an SEO company and start discussing what they can do for you and your company.  

 

15 Aug 2017

Digital Marketing Concepts That Can Elevate Your Business

For a marketing program to work, it should include special ingredients such as good strategies, realistic goals, and a wisely targeted audience. You need not be a marketing guru to become successful. You simply have to listen to the voice of the experts and not take for granted the opinions of your customers.

Here are some ways you can elevate your Internet marketing programs:

Make the most out of the misfit advantage

Don’t be afraid to explore new things and unleash your creative side. A lot of times, it’s the misfit that gets noticed more easily. Show the world what you’ve got.

Supercharge by doing less

A huge majority of visitors online don’t spend much time on websites. You, therefore, need to come up with some short, yet high-quality article, video, or infographics. That way, the chance your readers will get back to your site will be a lot higher.

Engage your community

It’s very easy to overwhelm customers with tons of information. You can establish trust in advertising by asking them to participate in marketing campaigns. Engage your readers by posting content that’s fun, educational, and creative.

Improve customer experience by being authentic

There are two things that effectively connect customers to brands: purpose and authenticity. Enhance customer experience by organizing your insights based on their questions, actions, and feelings. Also, invest in your brand so it can make a human influence.

Regularly audit your social accounts

Take time to search your products and brands on all social networks. If there are things you don’t like, you’ll likely need to improve the way you’re managing your digital reputation.

Be relevant and remain updated

You can improve engagement on your page by updating or adding content on your site that is relevant to the current situation. You can also extend your reach by building internal links to your new article or video from existing content. Hint: Use Search Console or Google Analytics to search for top pages that drive organic traffic and conversion.

 

So what now?

Don’t get stuck to one strategy and don’t be afraid to explore what’s in and what’s out in the marketing world. Be an influencer in your own way. Moreover, collaborate with experts and engage with your customers.

This is easier said than done, but you can get things positively going with the help of an SEO company such as Drive Traffic Media. Contact us today at (949) 800-6990.

11 Aug 2017

Things You Can Do If Your Site Ranking Has Dropped

Fluctuations in search ranking are almost always inevitable. This is especially true as search engines such as Google frequently roll out real-time algorithm updates. This doesn’t only sometimes cause algorithmic penalties, but it also causes search rankings to head into the wrong direction.

Here are some easy ways to prevent your site ranking from dropping:

Review the ABCs of your website

Make sure your site is not lacking the basic essentials of a successful website. It should:

  • Effectively represent your company and its objectives
  • Have a clear call-to-action
  • Have a structure that’s easy to navigate
  • Give you access to statistics that guide you in making marketing decisions

Evaluate your site’s SEO elements

Take time to scrutinize your site’s homepage title, metatags, headings, and other SEO elements. For example, check if your homepage title and metatags are optimized or if they are displaying correctly on your site.

Always check out for search engine’s algorithm updates

Follow popular influencers such as Gary Illyes, Barry Schwartz, and Danny Goodwin to remain on top of the recent developments. If you think you’re up-to-date and that you’re doing things the right way, consider checking your web’s content, layout, and load time.

Find essential information in Google Analytics

Google Analytics offers tons of information such as how visitors found your site, things they did while on your site,  possible reasons they left before making a purchase, etc. You can even segment your audience by desktop and mobile browsers.

Monitor your site’s backlink profile

As you know, backlinks are important as they help prove your site’s trustworthiness and value. If you only have a small backlink profile or have a couple of links from spammy websites, then that would really hurt your ranking.

 

Conclusion

There’s no problem too big or small when it comes to SEO or web optimization. Instead of panicking, do your homework and make sure not to skip the basics.

You can contact an expert SEO company too. With several years of experience in social media and online marketing, Drive Traffic Media can help you determine what’s needed to put yourself on top. Contact us today at (949) 800-6990 and we’ll help you make a difference in the digital world.

 

 

09 Aug 2017
SEO mistakes to avoid

Common SEO Mistakes That Small Businesses Should Avoid

Running a business is never easy. Aside from the investment, you need to be determined and be always willing to learn new things. The fact that you’ll be multitasking, for the most part, makes you prone to committing some mistakes.

As an expert SEO company, we’ve observed a couple of SEO faults that small businesses repeatedly do. We hope that, by avoiding all these, you’ll be able to grow your online business faster and enjoy the fruits of your hardwork.

Here are the SEO mistakes you should avoid:

 

Expecting very quick results

Putting in a lot of work to perfectly optimize your website does not necessarily mean you’ll get to the online search ranking fast. In reality, it takes quite some time as you would have to first establish your expertise and online reputation. You can achieve this by regularly publishing quality content.

Writing content mainly for SEO and not for people

SEO is important for your website to rank favorably in online results. However, you should take into consideration the people who’ll be reading your content.

While it’s good to strategically play with your keywords all throughout the article, it’s also important that they make sense to the people reading them. This means your keywords should sound and fit naturally to make a good read.

Focusing alone on traffic

Much of your efforts are undoubtedly focused on driving more traffic to your website. However, don’t get too excited with the traffic your site is getting. Focus on what’s important — conversions. By analyzing which pages are giving you the highest conversions, you’ll easily know what needs to be improved to make your business grow.

Overlooking the alt-text of the image

As we know, images or videos are good ways of drawing more visitors to your website.

Search engines don’t have a means of identifying or processing images except by reading the alt-text or the “alternative text.” Be creative in your alt-text by giving your images a helpful and meaningful description and by incorporating relevant keywords.

Underestimating the importance of social media

Social media is not only for lazy or bored people who don’t have something to do during their free time. Through the years, social media has emerged as an essential place where customers share their experience, buy goods or services, and a lot more.

Make the most out of social media’s popularity by adding links to your FB or Twitter pages on your website. You can also add your business on local listing sites such as Yelp and Google for Business.

 

Are you ready to take your SEO efforts to the next level?

If you are, contact Drive Traffic Media today at (949) 800-6990. We’ll help setup your site to let customers find you easily. Most of all, we’ll get it to drive more sales for your business.

04 Aug 2017
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Why It’s Important to Perform an SEO Audit

When you run a business, it’s your job to measure and analyze some key performance indicators (KPI). This is important most especially if you’re serious about staying ahead of your competitors. The same goes with SEO. No matter how tedious the process is, there’s no reason to stop even if you’re already ranking comfortably in search engines. You have to scrutinize your SEO efforts and determine areas that need improvement.

In this article, we’ll outline what needs to be done during an SEO audit. You’ll soon see that the whole process is straightforward, but is influential on how your site performs in the long run.

Initial Phase

An SEO audit would give you an idea on how well your SEO efforts are faring. There are a lot of SEO tactics that one can use but they are not guaranteed to work everytime. Bottom line, your SEO techniques should be tailored fit to the needs of your site and business. That way, you’ll know if your SEO efforts are effective or not.

Before you start doing an SEO audit, make sure to get these things done first:

Crawl your own site

Crawling your site would quickly let you know which sections are inaccessible to search engines. It will likewise tell you which pages are indexable or not.
Know what search engines say about your site
Often, crawling a site is not enough to get the data you need. You can’t right away assume that the crawlable sections of your site can be found in the databases of search engines. Using a set of webmaster tools, you’ll know which pages on your site made it in Google or in Bing’s database.

And now, the SEO Audit…

1) Closely examine accessibility and indexability

This step involves:
• Checking if you have accidentally blocked crawlers or incorrectly indexed a section of your site
• Look for some 404 error and bad redirects
• Make sure your XML sitemap is readable, functioning, and up-to-date
• Check your site’s architecture, speed of loading, and use of JavaScript/Flash

2) Analyze your site’s on-page ranking factors

The most basic on-page ranking factors are :
• Site URLs
• Web content
• Outbound links
• Meta tags
• Javascript, Images, etc.

3) Also look closely at your site’s off-page ranking factors

The most basic off-page ranking factors are :
• Number of backlinks
• Quality of backlinks
• Your site’s position on reputable ranking services
• Inclusion of social media

4) See how your site fares in the competition

So what do you think?
An SEO audit can take several days or weeks to complete. No matter how time consuming or costly it might be, it’s always worth it. Take time to perform audits once a month or every after three months. This would not only save yourself from trouble but will likewise give you an edge in site rankings.
An SEO company like Drive Traffic Media can help you do all this. Call us today at (949) 800-6990 and together we’ll make things possible.

08 Jul 2017

How To Rank Through Blogs

How To Rank Through Blogs

For most clients who want to develop a content strategy to rank for more keywords, one should take the time to sketch out better techniques and implement them. Blog writing, as often described, is the best way to increase traffic to your website and deliver outstanding conversion results.

 

Whether you focus on e-commerce, lead generation or self-service blogs, hiring a white hat SEO company to do it for your business can be regarded as a long-term investment; and it’s best to start saving early!

 

There is evidence to suggest that investing in blog marketing today will pay dividends for years to come.  Putting up a blog section on your website or publishing blogs often will help your site gain search engine results or SERPS when Google notice it.

 

Here are some important steps to consider to optimize your blog posts so they can help your website rank:

 

Write Useful blogs.  It is important when creating content to ask yourself what consumers might be searching for when they need a product or search for a service. Are they only searching for curiosity or purchase?

 

Make sure to create content of your target audience wants and needs. Also, communicate what your content is to search engines so they can share it with your target audience, and use your blogs as a point where your readers can interact by posting it on social media platforms.

 

People in all walks of life are constantly looking for information online! Thus,  blogging is one way to feed the demand for information. Remember to always think about your reader.  Focus on them as the SEO part of the equation will take care of itself once your blogs supply the best user-experience.

 

Create URLs relevant to the blog topics.  Use dashes instead of underscores and avoid using numbers as URLs. It’s easy for readers to understand URLs similar to your blog title rather than having numbers as URLs.

 

Another great way to improve ranking is through HTML tagging techniques. When creating content or a blog, you should include your relevant keywords, at least 50 in variation like splitting keywords as this could exponentially improve your SEO ranking.

 

Don’t allow your website to suffer without SEO blogs! Give us a call at 949-800-6990 and let us teach you how to improve your ranking through blogging.