September 04, 2015

Tip #10 SEO through Facebook Business Page

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SEO-Facebook-business-page

Tip #10 SEO through Facebook Business Page

 

 

Your social media efforts especially on your Facebook business page won’t succeed unless you know how to “throw your weight around” in the search engine world where business ranking means your success or your failure according to an seo firm in Orange County. With Facebook users checking their individual accounts at least 14 times a day according to Factslides, you can’t ignore how valuable Facebook business page optimization is and the backlinking role in the whole process.

First, let us define Backlinking. According to Business 2 Community:

“Backlinks are links that go back to your website. It is also known by other terms like inbound link. Backlinks are good indicators of the popularity or the importance of the website. Google give high regard to websites that have a lot of good quality backlinks. Google considers websites with good backlinks as legitimate ones and more relevant compared to others that appear in the search query.”

When your Facebook business page have backlinks pointing to your website, the search bots of Google tries to determine whether your links are relevant and counts the number of high quality backlinks you have. It is important then, that you also have quality contents on your site to make your backlinks count. Backlinks won’t be of good use even if you load your site and your Facebook page with a multitude of keywords when you don’t have any relevant, informative and valuable contents.

 

 

Where do you Incorporate your Backlinks on your Facebook Business Page?

 1. About Page of your Personal Page. I have mentioned before that posting about your business frequently on your personal page might alienate your friends who don’t want to see constant advertisement about your business but it doesn’t mean you can’t optimize your about section. Most often than not, if you post on your business page, people will be curious about the profile of its owner and they would look for information on your About Page so make sure that your About page is set to Public so that anyone will have access to the information (and the links) you post there.

2. Business Page Posts. Whether you post a picture, video or article on your Facebook business page, you can:

  • use your keywords as part of your post
  • use your keywords as tags
  • paste your website link on your post

 3. Your Business Page’s About Tab. You can use your keywords on the company overview page and of course place your website address on its own field. These are two great opportunities where backlinks can be placed to point to your site.

4. Business Page Profile & Cover Photo. If you are really creative, you can use these for backlinking. You have to use a cover editor like  which would then allow you to place text about your keywords, your great contents and/or your website address.

5. Groups. Joining as well as creating groups which are of relevance to your industry is another means for you to optimize your links. You can either pin posts to your own groups or post links about your website address and keywords together with a video, photo or article.

 

Facebook backlinks shouldn’t be relied on exclusively though as this is not the only means to optimize your search engine presence, however, its importance shouldn’t be ignored or deemed worthless either. According to Search Engine Journal, posting backlinks to the website of Facebook business owners is highly effective since business professionals also tend to be bloggers. So if they post about your links on Facebook, they will also do so on their blog. In addition, the connection you get from businesses which are of your similar niche or industry can lead to lasting business relationships especially in sustaining your SEO optimization efforts through your Facebook backlinks.

All these tips of course are mere guides to help your Facebook business page become a success. If you’re a business owner in Orange County who wants to get your brand seen and your optimization efforts enhanced on social media platforms, other factors should also be considered especially ensuring that you have quality contents where your backlinks will point to. If you need a social media marketing strategy which could help your optimization efforts, an seo firm in Newport beach Drive Traffic Media is here to render our services. Call Us at 949-800-6990 or fill out the contact form for a free consultation.