SEO Is Not A Cost But An Investment. Internet Marketing in Orange County.
Making sure your Internet Marketing is done properly is a huge concern, especially in Orange County. There is so much competition and so many people, that getting those top spots on Google can add so much to your bottom line. Luckily for you it isn’t hard to find an SEO expert in Orange County.
“It took ages to get the website to look and work right. Working with that design team for the logo was a pain. Everything works great now but nobody is coming to the page. If nobody is coming, then we can’t make sales, and then all hope is lost. Why is this happening!?” said one customer.
It’s probably because your website wasn’t search engine optimized.
SEO is like a property investment. This is a great analogy for how SEO works and should be incorporated into your online platform. Let me explain. A good piece of property is comprised of 3 key components:
1. A solid foundation
2. A good property structure
3. A good neighborhood
The foundation is the most important part of any home. If the foundation is solid, then the house on top doesn’t have much to worry about. Except hurricanes. If the foundation is mushy, the house will not be able to stand for very long.
In SEO, keyword research is the foundation. Everything is built on top of keywords. These must be precise and tailored to your customers. Internet marketing in Orange County is very specific. Knowing how the customer will search for you is the first step to building a great home.
Having solid blueprints to designate which parts go where, which materials to use, and how -when put together- will be aesthetically pleasing, form a good property structure. Online, a good property structure is made up of good web site coding, and good web site content.
Good code lets Google Spiders check out your site without hassle, and good content is everything else. The great lawn, the abstract artwork, the reason to look = good content. Having valuable content is what will make people come visit, hangout and come back.
The headings, titles and tags of your content, all lay on top of your foundation of keywords and these work together to maximize your SEO.
Lastly, the neighborhood of your house is what will determine if the property value will go up or not. From an SEO expert‘s perspective, your neighbors are your links and having good links will help bump you up. Who are you linking to? Who is linking to you? Is their ranking high? These are questions will help form a net that determines your relevancy and your place on the web as a business owner in Orange County.