Facebook Ads is a platform through which you can get a ton of sales and engagement if you know all the tricks, Orange County. If you’re planning a major campaign for your brand in the new year, then you should be sure that your SEO company has used Facebook Ads before, and that they know all about its many features. In this article, we’re going to talk a little about some ways that your SEO agency can get the most success through your Facebook advertising initiative.

Narrow Your Focus

There are millions of people who use Facebook every day, and that can be an exciting prospect. However, if you don’t use targeted marketing with Facebook Ads, then your campaign is not as likely to be successful.

There is a feature on Facebook Ads where you pinpoint the Precise Interest Group that represents your ideal customer. You want to know the defining characteristics of the people who are most likely to buy your products. For reference, you can look to market research that you have done on your website, and social media feeds.

On social media, you can ask your followers questions about their likes and dislikes, and what is most important to them. On your website, you can have similar surveys that people fill out when they sign up for your mailing list. To get them to do this, offer them an exclusive coupon or discount.

Then, your SEO company can apply that market research to your Facebook Ad campaign, Orange County. By doing this, you will be sure that your ads are being presented to the people who will likely have the most interest in them.

Rotating Ads

Your SEO company should also be sure that they use rotating ads. This refers to which ads show up in front of which potential customers, and when they do so.

This matters because if you keep showing the identical ad to the same people on Facebook, then they are likely to become bored with it, whether or not it is a product that interests them. It is the same thing as oversaturation of a TV commercial or a radio spot.

Try to have at least three different versions of ads for each product, and after a few days, eliminate the ads that have the lowest organic click-through-rate. Your SEO company should pay attention to what sort of ads work and which ones don’t so that they have a better idea of where to start with the next batch.

Facebook Ads can be a key to unlocking a new group of customers every day if your Orange County SEO company pays attention to the interactions and takes careful note of which ads are meeting with success. They can streamline your campaign and get you a higher ROI the longer they work for you in this capacity.