Category: SEO Los Angeles

25 Jul 2019

SEO in 2019: Stay Ahead of the Pack

Search Engine Optimization (SEO) is frequently scary, confusing, and seemingly unwieldy, yet it is ever more essential if you wish your site to survive in the Digital Age. Thankfully there are a few overarching principles that will allow you to govern your operations and make meaning out of the mess. Here at Drive Traffic Media, we have summarized the 5 most important points for keeping you SEO Los Angeles competitive in an ever fiercer market. 

Put the User’s First:

Make the greatest effort to try and understand what your target audience’s search intent is, not simply what keywords are being searched for the most. You should not rely simply upon assumptions of popularity, but try to approach your keyword mix from a conversational standpoint, so as to best ascertain the intent of your audience. In the same vein, you should not optimize your site to simply satisfy keyword rankings, but instead choose keywords that make your site relevant and engaging to your audience, so as to provide them with the best experience possible. Genuineness matters, which is why you want your content optimized to reach higher in the SERPs, and not simply to appeal to search engines. Make your search optimization be meaningful and relevant to your content, for if you care about your audience they will care more about you. 

Mobile-Friendliness and Optimization:

Simply put, the future is mobile. According to Google, more than half of all searches now come from smartphones, so it is more important than ever that your content is mobile-friendly and well-tailored to the platform’s peculiar preferences. This is most obvious in site-speed, as your mobile and tablet content should not lag significantly behind that of your desktop. In addition, however, the searching habits of mobile users are also different, as these users prefer search results that are more visceral and forthright. You should imagine your users searching for your content while waiting in line, or while they have free time when commuting on public transit. Mobile devices require a distinct optimization from the more traditional desktop format, but it is one that will continue to increase in importance into the future. 


When in doubt, check your search traffic. The data from your own posts will give you the greatest insight into what practices and tactics are successful. A good place to start is to screen your most successful posts for their similarities, including length,  content, and keywords. This will allow you to gauge the interests of your audience and develop further content to satisfy those interests. Developing a thorough understanding of Google Analytics is thus essential for any successful improvement of SEO, with reports being accessible under Acquisition > All Traffic > Channels. The “Organic Search” option will allow you to analyze performance for your SEO program.

Develop a Social Media Presence:

While it may be cliche, it is undoubtedly true that social media is now not only an essential piece of our lives but also our businesses. A strong social media presence will increase your search results in the long run by giving greater exposure to your content. Your content should be posted on a minimum of two or three platforms, especially prominent ones such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, etc. Google now integrates social results into search answers, making a broader online presence a valuable way to increase the relevance of your content to searches. In addition, platforms such as Youtube and Pinterest have become popular search engines in-of-themselves for visual content, making them an additional venue to increase the engagement with your content. This goes back to point one, if you make a meaningful effort to make your content engaging and accessible to your target audience they will respond with more, and more consistent, searches. Social media is now an essential part of this strategy. 

Stay up to Date on SEOs:

The SEO industry is constantly changing, and thus demands constant attention not only from specialists, such as ourselves but also from you. Try to stay on top of the most recent updates to algorithms and how they may affect your tactics, as well as changes in how content is consumed and distributed. One of the fastest-growing trends in 2019 has been voice search and commands, which demands in own host of strategies for optimizations, as voice search is more lengthy and conversational than either mobile or traditional desktop searches. Sites such as “Google Webmasters” provide quick and accessible updates to the most recent changes in SEO, and will be necessary if you wish to have peak performance for your content. 

These represent the most important principles that guide your firm’s engagement with SEO Los Angeles. We at Drive Traffic Media, are at the forefront of Digital Marketing and are thus well versed in all of the above principles. As you bring your firm forward from 2019 into 2020 these above-mentioned points will only become more important, and any competitive project will take them up sooner rather than later. Remember that while it may take a lot of effort to stay up to date and competitive in SEOs, your efforts will be rewarded with significantly increased search traffic. 

12 Sep 2018

Enlist A Digital Marketing Agency To Help With Your SEO

There are positives and negatives stemming from Google’s dominance of the search engine market, Los Angeles. The most significant negative has to be that you must conform to Google’s standards if you want your site to be discovered. If you try to break out on your own and set up your website however you like, you’re not going to get the traffic that leads to sales.


The positive aspect of Google holding the top spot is that they provide many different analytical tools that you can use for SEO which will prove advantageous. They’re giving you a hand up if you’re only willing to take it. That’s why you should pay attention to Google trends. They matter, and if you’re going to play this game, you might as well play to win. Here are some current trends of which you and your internet marketing agency should be aware.


How Short View Insights Can Give You A Quick Traffic Boost


It’s helpful to know about keyword trends in your niche for long-term traffic goals, Los Angeles, but short-term trends can be just as vital. Looking at a 90 or a 30-day view can give you insight for content marketing maximization.


For instance, these days “Near Me” searches are prevalent, as mobile site use continues to increase. Likewise, “How To” searches dominate search engine queries. Setting up long-tail keywords within your niche that include those phrases is a recipe for SEO success, Los Angeles. You can even break down the analytics further to see what days of the week those are most popular.


You Can Use Geographic Data To Boost Your Ranking


Another analytics feature that Google has mastered is showing you what people are looking for immediately around them. That matters for SEO particularly if your store has a physical location. You can optimize your on-page content so that it is relevant to the highest amount of people possible.


Geographic nuance added to your blogs and articles can demonstrate to Google that your site is more relevant than those of your competitors. If you can get some of these new visitors to share and like your content via social media, then that works as free promotion for you, Los Angeles. It’s self-sustaining SEO.


Though Google has a monopoly on search engine use, it tries to give back to websites with its many helpful features. You and your internet marketing agency should know how to use as many of them as you can. Working in tandem with Google is likely to get you more site traffic and sales, and that has to remain your ultimate goal.  


12 Aug 2018

Is Influencer Marketing Necessary For SEO?

Let’s do away with the suspense quickly, shall we? No, influencer marketing is not necessary for a successful SEO Los Angeles strategy, but it sure can be helpful with one. If you’re attempting to get your website to rank, there are all kinds of onsite things that you can do, keyword research, making sure your calls to action are visible, improving your UX and site loading speed. The list goes on and on. But off-page SEO is equally important, and influencer marketing, if done right, can be a huge boost to get you closer to your goals.


So Why Don’t More People Do It?


The reason that some businesses seem to be reluctant to get into the market for an influencer, or more than one, is that they’re uncertain about ROI. Does this sound familiar? If you’re a director of marketing for a large company, it probably does. Maybe you went before your boss and made a presentation to them about how beneficial influencer marketing could be. You were eloquent. You were insightful. You were dazzling. And your boss came back with those three hated letters, ROI, return on investment.


It’s not to say that CEOs or company higher-ups are off track when they talk about getting a tangible ROI. Everyone is held accountable to someone else in a company’s infrastructure, so if you are asking for part of the ad money to be spent to land an influencer, your superiors want to be confident that the money is not being wasted.


Some companies shy away from influencer marketing because they hear of similar campaigns failing. These might be campaigns by major companies that had big budgets and dedicated professionals working on them. And yet, the campaign was an SEO failure, not bringing in the page views and conversions that were wanted. What went wrong?


The Wrong Influencer Was Used


This is often the biggest mistake that Los Angeles companies make when they try and engage an influencer in promoting their brand. They believe that because the influencer in question has the most followers that they are the best choice for the job. However, what is far more critical is whether the person who was engaged is a favorite in the niche in which the company operates. A person with a million followers might not be anywhere near as valuable to your SEO efforts as a person with 20,000 followers if every one of them is likely to visit your website.


Concentrating on One Platform  


The other most significant mistake made by Los Angeles companies in engaging an influencer, or multiple influencers, is that they only focus on one social media platform. You might hear that Instagram is going to be most useful to you in this endeavor, but it does not mean you ought to ignore all the others, like Snapchat, for instance. Diversification is going to be your ally here. Just know that you’re going to want to take a different approach with each platform.


It can be tremendously beneficial to use a brand influencer for SEO, or more than one. If you’re going to do it, though, study each candidate very carefully before reaching out to them. It’s true that you could be wasting your money if you choose wrong, and then you’ll be worthy of all the criticism from your boss when the ROI is not what was expected.

12 Jul 2018

Hire An SEO Company To Engage With Generation Z

For quite some time, all the talk in Los Angeles advertising circles has been about Millenials, the generation that has brought social media into the mainstream and changed the way people the world over communicate with one another. But there is always another generation coming up behind, and that is Generation Z, the oldest of whom are just now in their early 20s. It’s true that they don’t have a ton of buying power yet as they join the workforce, but that doesn’t mean that you should leave them out of your advertising plans, Los Angeles. If you have contracted an SEO company to help run your ad campaigns, they should know how to reach Generation Z, and how to capture their attention.


What Good Is Your Company Doing?


Generation Z is socially conscious and well informed. That means that one way you are likely to win some of them over is by making them aware of your philanthropic efforts. You should do more than say your company cares about the downtrodden. If you want to win over this market, you need to show them evidence of that. Make sure that social work is a visible part of your business strategy. Contribute a percentage of your earnings to a worthy charity. Provide videos and updates of your company helping hurricane victims or displaced immigrants. Tap into emotion, but be genuine rather than pandering. That is as good of a way to introduce yourselves to this market as any.


Your Quality Had Better Be Top-Notch


It doesn’t matter how well thought-out the sales strategy is that your SEO company came up with if the products are not excellent. Generation Z has more options than ever before, Los Angeles, in just about every facet of their lives. They are going to do their research carefully before they buy, so whatever you’re selling had better be superior to what the competition is offering.


Personalize Your Company


Generation Z is all about the selfie and making themselves visible. You should be doing the same with your company if you hope to reach them. Showcase the personality that you are trying to convey for your brand. Use social media to be highly visible, with pictures and videos. Try and show what’s happening with product design, creation, and anything else that seems behind-the-scenes. Try to convey a feeling of spontaneity rather than a corporate, stuffy, or contrived approach.


Help With Brand-Building


It’s not enough to build your brand anymore. Your SEO company should know that to grab the attention of Generation Z, you need to help them build up their brands as well. This group is not content with working part-time jobs. They volunteer, they work with companies as brand ambassadors, and they start online shops. Try to get them emotionally invested with your company through focus groups, influencer campaigns, and suggest that the most popular among them be your social media ambassadors. That way, you are building their brands as well as yours.


As your company looks toward the future, think about who your customers are going to be. They’re the teenagers that you see waiting for the bus on your local street corner, and they’re going to have a more significant influence over your success than you might have imagined.