Understanding what web design in Orange County does for your business is one of the most important things if you’re doing organic SEO in Orange County. When you are creating a design, you want to first and foremost create a beautiful, functional site that explains everything about your business. Entering the right amount of copywriting and keywords in your content is by far one of the most important things to do.

When you are preparing a web design, it is important to have three basic factors:

An attractive design.

Who wants to visit an ugly website that is difficult to navigate? If your website is not pleasing to the eye, it comes off as unprofessional and unreliable, which is an image you definitely don’t want to give your business.

Functional features.

This means that you could actually purchase on the site if you need to purchase something like an e-commerce site or you have an easy contact form or online chat system easily installed. You need to have a clear and clean font that is easy to read on a mobile device. Mobile responsive websites are extremely important nowadays. You will also need to hide a lot of content that you would show on a desktop version of the website for the sake of keeping it readable and compatible. 

A fast-loading website.

When you are developing a website, all the images need to be the right size. Otherwise, it will slow it down. The catching is working all the time, so it loads extremely fast. You also want to also use software that specifically resizes your images, so when you have another employee that doesn’t have extensive knowledge on what they’re doing when they upload an image, it automatically resizes it when they post it on the page or a blog page. The software helps you extremely because it does a huge amount of work keeping your website fast. One image uploaded too large could easily slow your website down extremely on the desktop and also on the mobile device. It is extremely hard to get your mobile website uploading fast and the speed lightning-fast, but it’s also extremely important to do this for your user experience in web design and also your organic SEO in Orange County.

Implementing SEO into Copywriting

Making a beautiful website is easier said than done: you’ll need to hire a designer that is extremely knowledgeable about making things modern and also syncing your fonts, your colors, your schemes, your functionalities flowing through the website, so you get peoples’ experience functioning really well.

So, all in all for organic SEO, you ensure that you have a minimum amount of content writing on your website without it being too wordy. If there’s too much content showing on a mobile device or a desktop, people can get information overload and look at your website as just huge blocks of writing. 

It’s important that you have modules on your website, and you’re able to hide content about your services, testimonials, etc., on these different modules because images and words are what make a website. It’s easy to write this huge chunk of content and not get it picked up by Google because you’re hiding it too much. So when you’re mapping out your website, have a specific word count when you have a mockup of your site. This word count is highly important because you want Google to be able to pick up the content on your site when you start driving traffic to these pages. You want to have between 500 and 1000 words on each focus page. This means the focus page could have at least two or three organic keywords. If you are doing three different types of keywords, for example, “LASIK eye surgery” and “glasses” are two related keywords that do not entirely match. When creating the copy, you will need to have these keywords flow just right. It’s also important to have your focus keyword, your main focus keyword, at the higher part of your page because Google will not scan every single word, and they might not see that focus keyword.

Call to Action

“Call to action” is also one of the most important things in web design. If you have forms on every single page, you are winning because people can simply fill out a form on your homepage on a tab on the right-hand side for your blogs on the bottom of your footer. These are also great because people can fill it out and contact you and the minute they think that you’re the perfect person to hire for their service or buy the product if they want more information. You could also put, in your forms, a call to action for a phone number and make the phone number clickable on a mobile device, or even if you have a clickable link on your computer, a lot of people have phones that they could call directly from their desktop. It could be applications such as Skype, RingCentral, or WhatsApp Calling. This helps you because when they click it, it’ll focus directly on filling out that form and getting information.

Fillable Forms

The forms on your website should say, “what do you need help with?” If you want to get people to schedule a call, do not schedule a meeting mandatory meeting because many people will not fill that out. You want to get people to fill out that form with their name, email, and phone number because this is going to be the best way to contact them the next day if it’s from an evening or in the morning, or during business hours. You should also have an autoresponder that asks them for more information checking their email or text messages. This is really helpful to get your pipeline really full of leads. 

If you have any further questions about implementing SEO in Orange County as a part of your web design strategy, please give Drive Traffic Media a call at (949) 800-6990 or click this button to fill out a form.