Customer loyalty is critical for the long term business success of your Orange County SEO Company. Know the psychological hacks to have excellent customer retention and increase customer loyalty. It does not only help you retain customers over a long period, but also acquire new potential customers.
First thing first, always stay consistent with the branding. When it comes to digital marketing, staying consistent with a brand is one of the essential aspects you should keep in mind. Customer loyalty never comes easy. Whether you are looking for getting more reviews, increasing customer engagement, or building brand loyalty, you have to put in real efforts to make that happen. Some people believe that all you have to do is ask, but is it even that easy?
It might sound simple, but you will be astonished to see that many businesses fail to have customer loyalty.
How simple is it to get more customer reviews
Humans are wired to help others, and they are always ready to assist. But, to have someone help you, you need to follow a set of behavioral principles. You have to ask nicely whether they are happy to leave a review about your Orange County SEO Company or not.
Below are some of the psychological hacks that will help you increase customer loyalty.
Ask for help
With the fast-growing digital world, people are getting more busier than ever. So it’s less likely that they will offer you unsolicited help. Therefore you should ask for help.
Be clear when you ask for the help
Whenever you are asking for help, always be clear and direct. You should never sound manipulative or controlling. If you are more clear about what you want, then the customer will be happier to help you out.
A good number of positive reviews on your website will help you have increased brand loyalty. So here is how you can get some reviews.
Conduct a survey
Send your customers an email with not more than three questions. This small survey will not take more than a minute, and therefore they will be happier to help you out. Make sure the questions are customized and aligned with your product. You can use tools like SurveyMonkey. Its free version allows you to ask ten questions with 100 responses per survey. A survey like this will help you understand how many customers are satisfied with your business, and they are likely to recommend it to others.
Ask them if they can leave a Google review
We all know Google values reviews, particularly if they are placed on their Google Business profile of your Orange County SEO Company. Once you have a list of satisfied customers, send them an email asking if they can leave a Google review.
Make the process easier by using a third-party tool like Supple, which can help them place a review on your business profile easily. It will help them save time.
Customer reviews are critical for social proof
It’s not just the Google reviews; your customers’ reviews on social media and other platforms are crucial. For example, most of the people check reviews on Amazon before purchasing any product. Reviews on social media are essential in helping people make their buying decisions. You can also ask your customers to leave positive feedback on your social media profiles. It will improve brand credibility and customer loyalty.
Send your customers a hand-written note when they make a purchase
Every time your customer makes a purchase, send them a hand-written note thanking them for making the purchase. If that’s not possible, send them a printed note for having a business relation with you. It builds a great business connection, and they will remember your brand for a small gesture. Whether you ask for the review or not, they will place a review on your social media profile or your Amazon product page, telling how you make them feel without even you knowing it.
Reviews play a critical role in promoting brand loyalty. So whether it’s your one time client or long relationship clients, ask them for reviews often.