Have you ever analyzed which of your tweets perform the best? What is the best time to update a new post on Instagram? Is your Facebook strategy converting traffic to potential customers? Yes? No? Maybe?

Without the use of social media analytics tools, you may have difficulty answering these questions. Today, most marketers realize they need some specific tools to measure their efforts.

There are many tools to analyze the performance of your social media strategy. However, Orange County social media agency suggests the following tools for measuring your social media analytics.

Let’s check out 10 top social media analytics tools to improve your marketing strategy.

1.    Buzzsumo

You can use Buzzsumo for analyzing and demonstrating the performance of your web-content on different social media platforms. It lets you know how many shares your blog is receiving on Twitter, Facebook and all other major social media platforms.

You can easily reach the attention of your target audience through social media channels. Therefore, it is necessary to understand the expectations of most customers. 

Buzzsumo helps you gain insight into the number of shares each of your content receives and which content performs best. It depends on the content type, length, and publishing date.

2.    Google Analytics

If we look into the features of Google Analytics, it is not a social media analytics tool. But still, it is one of the best tools for measuring social ROI and tracking social media activity. 

You may have already set up Google Analytics on your website to monitor and analyze traffic. It can help you create and access reports that are specifically related to social media tracking.

So for example, you should be able to see traffic coming in from social network to your website, or you can use UTM parameters to track specific social media activity.

3.    Quintly

Quintly uses social data to provide effective solutions to Orange County social media agencies, brands, and media. It allows companies to validate their social media work with powerful analytics tools. 

Typical, Quintly offers around 350 social media analytics metrics. As a business, you can use these statistics or even customize them to effectively measure your goals. Besides, with Quintly, you can schedule all relevant social media KPIs on pre-existing or custom dashboards.

4.    Viralwoot

Viralwoot helps you track all the basic data of your board. With this tool, you can monitor the number of your followers, pins, re-pins, and likes. It provides data in the form of a spreadsheet while making it easy to sort.

Viralwoot assists you to track the SEO level of social media boards to improve their search rankings. Also, it provides you with Pinterest’s trend keywords. With this tool, you can also analyze your content, such as which is the most fixed content.

5.    SproutSocial

SproutSocial provides social media management software to help the Orange County social media agency to implement effective social media strategies and achieve their desired goals. It includes a powerful social media management tool that details the social analytics.

6.    Snaplytics

If most social media analytics tools lack one thing, it’s the recognition of Snapchat. Companies may have to use a separate platform to check Snapchat’s data because it doesn’t have powerful internal analysis tools.

Snaplytics can help you with data related to your users’ snapshot performance. It also provides insight into Instagram stories. 

With this tool, you can track completion and openness over time to better understand how your audience is interacting with you. You can also track appointments, screenshots, and replies to determine where the lost user is.

7.    Audiense

Audiense helps you make the most of your users’ interests, gain actionable insights, and create powerful strategies for your business. It gives you a unique visual audience segmentation.

With Audience Insight, you can identify your target social audience. It provides several filtering options to create reports that can be used to ensure that you target the right part of your audience. You can easily integrate this tool with your data.

8.    Iconosquare

Iconosquare is dedicated to Instagram. One thing to distinguish Iconosquare from other media agency analytics tools is that in addition to analyzing your regular videos and images, you can get an in-depth look at Instagram stories. If you choose premium plans, you can also choose to get an impact analysis.

9.    Tailwind

The visual social media platforms, Instagram and Snapchat are what most people talk about. In this highly competitive market, Pinterest is also very active. Tailwind is great for measuring Pinterest performance. It is one of the most popular trying tools.

With this tool, you have the option to track followers and management of trends. You can analyze your audience. Tailwind also offers some plans for Instagram analytics.

10.    Short Stack

You have heard of social media competitions, right?

This social media contest app provides performance analysis. Hosting a social media contest may be a good way to attract users’ attention. You can also give away some gifts to encourage users to sign up for the competition.

I hope you are now in a perfect position to decide which social media analytical tool works the best for your business. Use these tools to target your social audience in a more precise way to get great results.