If you’re interested in working long-term as a digital marketer or acquiring more skills to climb the corporate ladder, having a digital marketing certificate would be helpful. This shows you have the initiative and drive to get far in the industry. As a digital marketing agency in Orange County, we want to help you find the best, most affordable courses. Here is our list.

Google Analytics Certification

Google Analytics is a handy tool that lets you understand your website traffic and how people interact with your website. It identifies trends and patterns through data collection, analysis, monitoring, visualization, reporting, and interaction with other applications.
It might seem challenging to get into, which is why the various courses offered by the Google Analytics Academy come in handy. These courses were developed by experts in their field and are entirely free. These include Google Analytics for Beginners, Google Analytics for Power Users, and more.

Google Ads Certification

A Google Ads Certification would make a great addition to your resume. These free courses tackle various aspects of advertisement like Google Ads Search, Google Ads Measurement, and Google Ads Apps. By the end, you’ll have the skills to create effective search campaigns, generate conversions through shopping ads, and use YouTube to widen your reach.
This certification is valid for one year but can be renewed as often. Trust us. You’ll want to keep this on your resume!

HubSpot’s Inbound Certification Course

Inbound marketing is a very human approach to marketing, and it aims to create long-lasting relationships with your customers by tailoring your content to their needs.

This 15-video course is perfect for inbound professionals and other digital marketers. You’ll learn how to create a vision mission, develop buyer personas, and understand the concept of a buyer’s journey.

HubSpot’s Social Media Marketing Certificate

Want to improve your social media strategies and connect with your customers? Then the Social Media Marketing Certificate is for you.
This free course program has 40 videos across eight lessons. Here, you can learn how to develop social media strategies, extend your reach on social media, use social media to build one-to-one relationships, and plenty of others.

Meta Blueprint

If much of your time as a digital marketer is spent on Facebook (e.g., on pages, groups, or ads), you’ll want to be proficient in it. Meta Blueprint offers various courses that teach you how to be an expert on their apps and services.

Examples of their courses include Meta Certified Digital Marketing Associate and Meta Certified Marketing Developer.

Twitter Flight School

Twitter Flight School is another course hosted by a social media platform. It is worth looking at, especially if you’re using Twitter to promote your brand.

Twitter Flight School offers courses on creating launch campaigns, advertising, Twitter-optimized videos, and content strategy. At the end of the period, Twitter presents you with a nifty badge you can proudly display on your social media profiles.

SEMrush Digital Marketing Certifications

SEMrush Academy has a massive selection of free online certifications in all areas of digital marketing. They offer many courses specializing in SEO, PPC, SMM, content marketing, competitive research, and more. After every class, an exam helps identify your strengths and weaknesses. Once you pass this exam, you receive a certification you can share on your LinkedIn profile.

LinkedIn Learning

Do you want to pass by the time while looking for your next job? Looking to add impressive skills and qualifications to your resume? LinkedIn’s got you covered.

LinkedIn Learning is a monthly subscription service. It features courses on in-demand skills that would impress any employer. These are divided into business (e.g., delivering an elevator pitch, learning personal branding), technology (e.g., learning Python, SQL essential training), and creative classes (e.g., green screen techniques for video and photography, designing for consumer electronics).

YouTube Creator Academy

YouTube is a powerful platform—with millions of users visiting the site daily. It’s a great way of generating views, and it also helps provide content that’s easy for your customers to consume. Video content creation is an impressive skill to have in the digital marketing world.

YouTube Creators has a ton of courses about them. The channel covers a wide range of topics with videos like How to Create a Mobile YouTube Livestream, YouTube Copyright Basics, and Total Beginner’s Guide to Video Editing, accumulating millions of views.

eMarketing Institute

If you’re starting in the digital marketing scene, you should check out the eMarketing Institute. They have plenty of free courses and free e-books for you; these courses and e-books are all beginner-level and cover a couple of topics. The site is beneficial if you specialize in SEO, email marketing, or web analytics from the get-go.