Review sentiments are the positive and negative perceptions about your brand. These are re...
How to Appeal to Gen Z-ers with Your Marketing Strategies
Who Are Gen Z-ers? Gen Z-ers, or Generation Z, is the age demographic born after millennia...
12-Step Checklist to Proper Image Optimization
Adding pictures to your site is like taking care of a dog—they’re fun and cute but inv...
TikTok’s Unique Role in Consumer’s Path to Purchase
TikTok is a social media platform that is also a great digital marketing tool. Since the a...
Using Alt Text Correctly and Properly
People tend to misunderstand the role of alt text in SEO. Websites add in plenty of their ...
15 Examples of Schema in Everyday Life and How to Use Them
You might have heard of a schema before, but do you know what it actually does? It helps d...
12 Steps to Improve Your Small Business’s SEO
1. Know Your Business Goals You should establish what you want out of your business. It wi...
5 Tips to Get More Customers
Back in the pre-technological days, local businesses got by on word-of-mouth advertisingâ€...
How to Write Good Meta Descriptions
Don’t underestimate the power of meta descriptions! They’re a very important part of s...
What The Entertainment Industry Can Teach Us About Content Marketing
Let’s be real—everybody’s got their guilty pleasures. You might be a fan of trashy r...