Category: Uncategorized

16 Feb 2017
seo-or-sem-what-to-choose

SEO or SEM?

Whether your goal is to increase your search engine visibility by getting more paid traffic (Paid search advertising) or free traffic (SEO), both will benefit if Search Engine Marketing (SEM) or widely known as Search Marketing is used.

Although there are four different categories of Internet Marketing that you can use to increase web site’s traffic i.e. Search Engine Marketing, Social Media, Mobile Markets, and Mobile, SEO Orange County and SEM are most effective when it comes to ranking your website. We will discuss the difference between SEO and SEM here.

SEO vs. SEM

Search Engine Optimization

  1. Search Engine Optimization (SEO) is a subset of your Search Engine Marketing (SEM).
  2. SEO focuses on optimizing your website to improve better search engine rankings based on the relevance of the search terms on online searches.
  3. A good SEO approach involves good content for your website; drive more free traffic to your website to gain more customers and make sales.

Search Engine Marketing

  1. SEM involves other methods to get more visibility like Pay-Per-Click (PPC) advertising to serve millions of online users daily.
  2. SEM helps you target users of search engines through paid traffic or links.
  3. Clicks on a website from search results or an ad will more likely convert making SEM more valuable than any other sources.

Choosing between organic or paid ads can be a very tough decision for a website owner. SEM is very useful and best recommended if you are going to start a new business to help you drive immediate result because your paid ad will appear at the very top and bottom of the searches. SEO for a website is the best strategy for a long-time business. Web site with strong SEO strategies can definitely bring in a much higher Return on Investment (ROI).

Although both SEO and SEM aim to increase visibility in search engines and drive significant traffic gains, one thing to take a look is the huge difference in click-through rates between paid ads and organic searches.

Grow your local business online! For SEO Orange County and other online marketing strategies needed to drive search engine traffic, call us at 1 (888) 375 3058.

 

26 Jan 2017
what-to-do-to-rank

What To Do To Rank

Aside from the fact that SEO helps you position your website properly in the most critical points, SEO Orange County‘s primary purpose is to create a great, seamless user experience and at the same time convey your points to the search engines, so they recommend your site for relevant searches.

What are the criteria for website ranking?

Remember that your website is like a cake. Links, paid search advertising, as well as social media accounts serve as icing and decorations to the cake while the content is the infrastructure. Search engines are doing their jobs as best as possible by pointing users to the “best cake” i.e. websites and content that have the most relevant information to what users are looking for.

Other factors that help determine a website’s ranking are great content to link to other websites as a reference, texts on page and titles or descriptions. The speed of your website, its navigation, its look, its bounce rate or whether it is safe for users to use or not also play roles on the overall site ranking.

Search engines have a particular amount of data storage, so if you’re performing dubious tactics or trying to trick them,  you’re going to hurt yourself in the long run.

Items that the search engines consider when ranking are as follows:

  1. Keyword Stuffing or overuse of keywords on your pages.
  1. Purchased Link. Buying links will get you nowhere when it comes to SEO, so be prepared.
  1. Poor User Experience. Make sure that website is easy for the user as well as to search engines to navigate. Too many ads will make it too difficult for people to find the content they want.
  1. If you have a way to know your bounce rate, it will help discover other information about your site.  If it is 80 percent or higher, then you either don’t have enough content, or the current ones are irrelevant. The former being an indication that something is wrong.
  1. Make sure to optimize for the desktop experience but also focus on mobile and tablet optimization as well as other media.
  1. Be wary of duplicate content because if Google finds two identical pieces of content, whether on your site or another, it will only index one of those pages, and yours might be labeled the unoriginal.
  1. Find out what your opponent is doing for SEO. Keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings on a daily basis.
  1. Establish your objectives in advance so you can measure your ROI  easily.

Admittedly, ranking does not depend only on the above-mentioned factors. However, good SEO Orange County habits and practices wouldn’t go unrewarded. Call us at 1(888) 375-3058 for other tips!

 

25 Jan 2017

Drive Traffic Media Adds New Director of Business Development

FOR IMMEDIATE RELEASE:
Drive Traffic Media Adds New Director of Business Development

Santa Monica – January 18, 2017 – Drive Traffic Media is proud to announce Jennifer Kain as their new Director of Business Development.  Jennifer comes to Drive Traffic Media as a high-energy, creative, entrepreneurial executive with 20 years of professional experience building brands across multiple channels of marketing. Jennifer brings vision and dedication along with her team that generates the BIG IDEAS and sustainable programs that drive superior, measurable outcomes. Jennifer is a motivational leader who possesses the expertise to energize an organization’s marketing functions from vision and strategic development through to execution and financial success.   

Jennifer is innovative and Inspiring business development professional with experience in social media, social media marketing, media sales and media sales management. She is a creative, entrepreneurial executive with excellent leadership abilities and a contagious passion for success. Jennifer has a long history of high-end production, working with Fox, Fox Sports Net, and Fuel for over ten years.  “Video and Content Production are a much-needed skill set for a Boutique Marketing Agency like ours,” states Michael Brandt, CEO of Drive Traffic Media.  

About Drive Traffic Media:
Drive Traffic Media is a boutique marketing company helping businesses get result-driven marketing. Drive Traffic Media implements the most effective marketing strategies from Search Engine Marketing, Google Adwords, Social Media and much more. They understand that one marketing plan doesn’t fit every business. They’re a content-driven company and only deliver unique and original content. Drive Traffic Media are Google Partners and work directly with Facebook getting the clients the best results optimizing campaigns. Drive Traffic Media implements the most effective online marketing from Search Engine Marketing, Pay per Click, Social Media and much more.

 

Media Contact: Michael Brandt

Title: CEO

Email Address: Info@DriveTrafficMedia.com

10 Jan 2017
offline-traits-to-boost-social-media

Offline Traits That Boost Social Media Presence

Your social media online presence and in person marketing are two different things. But since social media assumes a more prominent role in our day-to-day conversation and engagement, it’s important that we accurately reflect who we are when we curate posts, when we interact with followers, and when we create the experience we want our customers to feel.

It’s essential to remember that the web is social, and the way we interact online is the same way we will be perceived, judged, treated, and approached by others, most especially our followers.

We have listed some important offline social skills that you can use to boost your social media Orange County online presence.

  1. Friendliness. If you’re friendly offline, people can tell and vice versa. Being friendly online means using common verbal expressions.  The random addition of emoticons on your posts or conversations does not only help add style but also convey to viewers that you are approachable and fun. It also helps if you say nice things without using all caps.
  1. Trustworthiness. We are aware that social media is somewhat a source of inaccurate information. For every one legitimate story is a dozen less credible ones complete with fake pictures. So select the reliable news source before sharing the links. Unfortunately, most of the exciting photos and stories circulating nowadays are fake, so it helps to research first before sharing.
  1. Politeness. On social media, your behavior becomes unpredictable. You are prone to outburst of emotions that are abnormal, and the kind of rude behavior can happen. Keep in mind that if you send angry posts or tweet, it can go farther than a light posts or tweet. And the consequence is, you will be known more for your negative emotions than your positive ones.
  1. Professionalism. Since social media is a personal source of information, we have the tendency to let our professionalism screw up for the sake of creating sensational stories. Credibility is important to maintain professionalism on social media wich helps build respect in the process, so be knowledgeable.
  1. Restraint. When you get to know someone, you don’t dive into a deep conversation right away.  You can talk about the weather, your trip, your job, or your family but don’t overshare. If you need to, then do it offline.
  1. Attention. Common courtesy dictates that we pay attention to people who are addressing us. If you’re on a social network, people expect the courtesy of a response especially if we get mentioned, tagged or pinged on social media.
  1. Smile. Choosing a profile picture says more about you than the remainder of the profile.
  1. Genuineness.  More than anything else, the authenticity of a person is often appreciated. The same is true with your social media efforts.Transparency and genuineness are powerful traits in making and building online relationships with followers.

Incorporating these offline traits to your social media Orange County efforts will surely win you more likers and followers. Need help marketing and managing your social media accounts? Call us at 1(888) 375-3058 today.

 

01 Dec 2016
Offsite-SEO-tips

12 Offsite Optimization Techniques You Can Do

Search engine optimization is an ever changing strategy and what you implement today might be out-of-date when you wake up tomorrow. So unless you build a solid SEO foundation, you’ll find your website below the drain when Google decides to shift its algorithm.

As an Orange County SEO company, it is a must that whatever onsite optimization you do, you should implement similar offsite techniques to stay afloat in the ranking pages. Here are a few offsite optimization techniques you can do:

  1. Online presence. Build a strong online presence on social platforms like Facebook, Linkedin, Google+, and Twitter. In doing so, you can get connected to people, groups or communities which can promote your company and share your content with others.
  1. Blogging. Write unique and relevant blogs and make sure to distribute it on blog directory sites, social bookmarking, social sharing, and other blog search engines. Commenting on do-follow blogs can also boost your credit on search engines. However, it has been found that sharing blogs with no-follow links but has strong social signals can also help your ranking.
  1. Directory submission. Be efficient in choosing the right category when you submit your link on directory sites like Yahoo Directory, One Mission, ZoomInfo, etc.
  1. Social Bookmarking. Digg, Delicious, StumbleUpon, etc. are popular social bookmarking sites you can submit your content to. Be active in these bookmarking sites because your site traffic depends on your participation level on these websites.
  1. Photo-sharing. Make your published website photos public on Picasa, Flickr, Photo Bucket, etc. that way your friends engage in these images as it will help drive traffic to your site.
  1. Video submission. Publish your video like your product video, testimonial, explainer video on YouTube.
  1.  Business Reviews. Ask your customers and friends to write a review on Yelp, Stylefeeder, etc. for your business.
  1. Go Local. Google Maps, Yahoo Local, Yellow Pages, etc. can help search engines view your website quickly as the competition is not that fierce compared to going global.
  1. Press Release Submission. Submit press releases for your product or service on press release sites as this is an easy way for your website to get noticed in Google News.
  1. Social Shopping Network for E-commerce Sites. You can submit your product for free advertising and branding on sites like Five Limes, Buzz South, Kaboodle, etc.
  1. Forums. Start, participate or share topics that you can discuss with friends or comment on do-follow forums which allow crawlable links in your signature.
  1. PPC. When all else fail, start an AdWord campaign with your target keywords. You just have to spend money to gain the traffic and ranking that you want to achieve.

Moderation is key to the optimization that you do. You don’t want search engines to label your site as spam. For other offsite optimization techniques to boost your ranking, get help from an SEO company Orange County like Drive Traffic Media.

23 Nov 2016
e-commerce-success-seo-orange-county

Keys to E-Commerce Success

Great content, as well as a well-designed website, do not guarantee visitors or conversion because they have to know that your business exists first. That’s why Orange County SEO remains an essential part of online marketing strategies.

Primarily, the search engines’ role is to give relevant and authoritative results to users. It focuses on understanding how a particular user searches for products and services. At the same time, it assures readers or searchers that the website has the relevant words and phrases to their search.

However, the lack of customer traffic and sales conversions are still some of the common issues most e-commerce sites face. We have found the most effective tricks and tactics you can use to overcome those:

First is to determine the right keywords. It is crucial to the website’s success. Find out how frequent your site appears in search results when a potential customer looks for your products.  After determining the keyword and its popularity, you can now work on your choice of keywords to use.

Content. Next is the content on the website. Make it useful by writing only original content while avoiding overstatement that could mislead the customer. Search engines trust and prefer unique and relevant content.

Images. One of the most critical factors that form a customer shopping experience is the quality of the pictures, so you need to have images of your product presented in high resolution. Customers get the feel and details of the real product if the pictures are great.

Reviews. Product reviews displayed on the e-commerce sites is one way to give the much-needed comfort to the customer when they are making the decision to buy. Reviews bring a more engaging experience and make you a reliable supplier making the customers stick to your e-commerce portal to make a purchase.

Competitors.Keep an eye on your competitors. SEO efforts alone would not suffice to get more visitors to the website.  It is best to check on your opponent’s strategy also, and see what’s working for them.

Social Media. Maintaining presence in all platforms of social media is always essential. It should help strengthen your brand and customer relationships at the same time. You can post content that the clients would be interested in or organize contests and offer some impressive discounts.

SEO Orange County is constant, but it requires a specialized skill set to implement. Drive Traffic Media has the skills necessary for your e-commerce website to increase your Google chances of rating high.

18 Nov 2016
content-marketing-ranking-success

Checklist to Ranking Success through Content

Content Marketing is said to be the most efficient and challenging tactic in SEO.

As websites are becoming a more sophisticated medium, Google, and other search engines are firmly looking for content that is relevant, beneficial and reliable before showing it in search results. So, the richer the content of the website is, the stronger it sends the signal as a valuable source for searches.

According to surveys, marketers see SEO Orange County as becoming more powerful with 82% reporting effectiveness and 42% of this group stating effectiveness is increasing notably.

When Google and other search engines are determining whether a given site is THE BEST place where people can find the answer, it all assesses it’s written, visual or social content.

Here are some checklist obtained from thought and research which ensures that your business website will be on the right path to ranking success through content.

Target. Make a list of your target goals: the consumers or audience, the frequency of your content publication and distribution, as well as the results you want to achieve. It’s all crucial as with each goal plan, creating the right content which is rich in ideas, insights and thorough analysis would serve to accomplish it.

Distribution. Now the next thing to determine is which venue or venues the content would impact best. Find out whether a blog works for a large readership or a small one. Would it create a bigger impression if it’s posted on the LinkedIn page, Twitter, Facebook or will it be best to publish it on other publication sites? Perform the best research as much as possible. Tweets or post on the best hours of the day to capture your target audience in the channels in which they are online.

Link Building. We have to understand that creating relevant content and link building remain to be a complicated and time-consuming tactics to execute. However, content that is visually beautiful, grammatically correct, industry-relevant and error-free attracts linking easily.

Originality. Brands and businesses must approach it as an endeavor if they want to reap the rewards. Google can detect duplicates and can punish your website to keep spam out of search results. There is no way that you can fake content creation. The only way to win this approach and be worthy of Google’s approval is to create relevant and unique content.

Relevance. Finally,  as a business, try to figure out what motivates your consumers. From there you will know how to help them through the content you publish. It should answer their whys and hows. Believe that when you know what motivates your audience, you have a better chance of making a connection, the right one that is.

Content is indeed still the King amongst all SEO Orange County tactics. Call Drive Traffic Media at 1(888) 375-3058 for your content marketing needs.

17 Nov 2016
free-ways-to-market-business

Free Ways to Market your Business

Search Engine Optimization (SEO) has done a humongous job in processing enormous quantities of information in a flash. Just like answering machines, if a person conducts online queries, search engines like Google, Bing, Yahoo, etc., finds ways to wiggle and jiggle the entire World Wide Web to give search users a list of top ranked and relevant websites they have determined are the most pertinent and applicable.                             

Online marketing, especially SEO Orange County, has never ceased to boost businesses on the web. It acts to “spread the word” into different social media channels like Facebook, Twitter, LinkedIn, blog spots, online review sites and any other channels. It has become the favorite game of business owners to circulate and publicize their businesses online through these platforms, influencing their popularity. If you are a business owner and you feel like you are too busy to spend time on marketing, then you might want to check this out.

  1. Create your own Facebook page – Creating one is definitely a no-brainer and surely cost 0$. Other than gaining business exposure, having a Facebook page can help business owners to reach more and more target customers who matter most to you. And yes, Facebook pages can increase traffic opportunities through SEO keyword-optimized posts.
  1. Gather more leads through your LinkedIn company page. LinkedIn is by far one of the most effective tools to grow your professional network and generate sales leads. A well-managed and informative LinkedIn company page will be perceived as a trusted resource and will encourage more leads to contact your company. As a premier outlet for business, it is recommended that you complete your profile, keyword-optimize your job title, expand your network and optimize your job descriptions too.
  1. Microblogging with Twitter – Just like Facebook and LinkedIn, Twitter has become so popular in the microblogging world and is proven to boost and amplify SEO traffic. Focus on your brand name too.  Make sure it reflects your business or the services you offer as it will help you establish your online reputation.

For more SEO Orange County tips, call Drive Traffic Media now at 1(888) 375-3058, and we’ll help you increase your website traffic through different social media channels.

 

09 Nov 2016

The Power of Facebook Ads

About 1.4 billion people use Facebook with 900 million visits every day, and since Facebook is where your future customers hang out, you should find a way to reach out to them the fastest and most efficient way you can. Ads are the answer. Advertising on Facebook is easy both for you and your clients. When you open it, people can see shop directions; they can download an app, view videos, even add an item or two to a shopping cart or you can take them to do another action to your website. Aside from that, you can choose the audiences that see it by location, age, interests and more and decide the type of people you want to reach and deliver your adverts. The fact that you can apply filters when you’re reaching out to your social media Orange County audience makes your ads more relevant to the people who see them, so it brings you real results.

 

We have come up with important reasons how Facebook ads can contribute to making your business super successful starting today.

It’s too large for a business of any size to ignore! Yes, an average person spends about 40 minutes sharing, liking a comment and engaging on Facebook. Every 60 seconds, users can like more than 4.11 million posts, comments, images, and updates. Within this vast pool of people are your future customers and most of them visit Facebook every day.  Hence, your ads will most likely get seen by those geographically-filtered clients who matter to you.

It is a given fact that Facebook ads will expand the reach of your content. In using ads, you will end up getting more organic reach for your content as it is presented to a larger audience including engagement snowballs that comes when you go on social media.

If you haven’t realized yet, Facebook is extremely targeted! That is why Facebook ads are necessary as it helps you get in front of a particular, often motivated audience with your great targeting ads options.  

How does it work? A company creates the ad. Then, they choose the type of audience they would like to reach. If you are in that audience, then Facebook will show you the ad. As simple as that!

There is only one force dominating us in this modern day society: The Social Media. We know this because you like to check your Facebook, Instagram, Twitter and other social media accounts several times day. So do your customers! This does not suggest, though,  that you should spend your money on every social platform out there.  To no surprise, there is one platform of  social media Orange County that ALL marketers simply cannot ignore, Facebook.

Talk to us at 1(888) 375-3058 for any of your social media needs today and receive expert advice from The Social Man, Michael Brandt.

 

09 Nov 2016
white-hat-seo-orange-county

White-Hat or Black-Hat SEO? Which Would You Choose?

A proven and tested technique for most businesses that succeed with SEO Orange County did very well on these two:
They have identified SEO techniques that get them results; and second, they put 100% of their resources into executing and scaling those technologies.
In reality, search engine optimization can be accomplished in a good, wholesome, fair and right way. However, SEO can be accomplished in a downright naughty way of business.
The BLACK hat SEO techniques has the following characteristics:

It makes use of hidden content- a hidden content that comes in many appearances. It makes use of contents stuffed with keywords that will not be visible to the end user of the site but are programmed on the website.
Meta Keyword Stuffing. It is used to inform search engines of the content on the page. These reside between the head or the tag of a page. When this is done incorrectly, i.e., you stuff it with the keywords you want to rank in but the content does not talk about it, it will tell Google and other search engines that you are just using it to improve your ranking. Thus, making your site a candidate for Google penalties. The proper use of Meta Keywords involves the use of a short list of words that inform search engines of the main focus of the page.
White Hat SEO, on the other hand, values quality content. There is nothing more helpful than to optimize your site by offering unique well-written content because “content is King”! Optimize your content with keywords and phrases in mind. Single words may not be the most beneficial target but rather use multi-word phrases that are much more precise to your product/service.
To have inbound links to your website is the same as having a vote of confidence from other sites. Just be cautious as although there are useful links, there are bad links too. Links from other web pages that are regarded highly by the search engines are considered good ones. These offer great context and is highly relevant to your page. Bad links, on the other hand, are from web pages that are not regarded highly or possibly banned by search engines and are without relevance to the content of your page.
White Hat SEO Orange County is commonly practiced by those who intend to make a long-term investment on their website. Call Drive Traffic Media at 1(888) 375-3058 and let us establish your online authority, the white-hat way!