If you understand the basics behind the concept of search engine optimization, then you also know that an SEO company can be useful for things like improving the quality of your website traffic. As it turns out, SEO companies can do a lot more than that, and if you’re on the fence about hiring one, here’s something it’s important to consider.

Some business owners are hesitant to shell out money to hire an SEO company, because they feel like they won’t be able to track whether there’s a direct correlation between what the company is doing and whether sales have been boosted. As it turns out, there is a way to measure that very thing. For those businesses who hired an SEO company, Orange County has been a hotbed of success stories recently. Unlike some conventional, or “traditional” marketing strategies, SEO can be tracked and measured as the company goes about implementing their campaign.

What you want to do is ask the company for a detailed monthly analytics report. Even if you’re not especially internet-savvy, they should be able explain things to you using easy-to-understand terminology. If they’re unable or unwilling to do that, it’s a clear indication that you’ve hired the wrong company. Any company that you hire should be willing to interface with you on matters like this, and for the money that you’re paying them, you’re well within your rights to demand it. Some of the things you should be asking about include search engine positions, traffic volumes, and the sources of the traffic that’s being directed to your site. Any SEO company should know what each of these terms mean, and they should be able to tell you all about them as it relates to your business and the campaign they’re running.    

If you’re still not convinced, it’s not a bad idea to ask the company if you can give them a trial run. Ask if they’d be willing to do a one-month or a three-month campaign, for instance. Most SEO companies will agree. If they do the job well, you’ll have the basis for a continued, long-term relationship.