In the world of digital marketing, it’s super important to grab your customer’s attention. You need great visuals to draw the people in and high-quality content to keep them reading.
But what exactly constitutes a great visual? Is it enough to just slap on a random stock photo and call it a day? Or should you spend a little bit more time and effort finding visuals that complement your content?
According to an SEO company in Orange County and Los Angeles, you’ll need something more advanced than just any old photo. In this article, we’ll be highlighting five ideas for visuals that you can include in your content marketing strategy. These will spice things up and make your content more memorable for your consumers.
This may seem an obvious choice, but people tend to underestimate the power of a good video. Videos are the most popular form of content for many people, and you can clearly see how much influence streaming platforms like YouTube and TikTok have on people’s purchasing decisions. Just to give an example, around 3.25 billion hours are spent on YouTube each month—crazy, right? So, it’d be wise to include videos in your content if you can.
It’s also important to know what kinds of videos generate the most views.
Some of the most popular video types include tutorials, live streams, product reviews, and plenty more. Think about how you can fit these into your content marketing strategy so customers can connect with your product better.
You should also think about using unconventional video formats to market your brand. For example, everybody loves a good laugh. Participating in a meme-y challenge that’s light-hearted and fun can do a lot to get your name out there.
Don’t have a lot of resources to create and host videos? GIFs are the next best thing! These little video snippets can grab people’s attention and provide a wealth of information in a few seconds without being too costly. They might even work better than videos in some cases—why waste a couple of minutes watching a video when you can watch a five-second GIF and get the same message?
They’re also just a lot cooler and more fun to look at than static images.
3. Data Visualizations
Now, if your business involves a lot of quantitative data, it would be a good idea to show visualizations of that data. Numbers may look cool and professional, but they’re pretty hard to imagine and difficult to interpret.
For example, an average triceratops was around 8 to 9 meters long and 2.9 to 3 meters high. Sounds decently big, right?
But if you add this kind of image, your customers would say, “Wow, that’s a pretty big dinosaur.”
Now, you don’t have to go too crazy with it! Simple visuals like graphs and charts go a long way to making information easier to understand and consume by your customers. Spotify, for example, does a pretty neat job of using graphs and charts with their yearly Wrapped experience:
Screenshots are another great way of adding educational images to your content! They’re especially helpful if you’re teaching customers how to do something online. Telling others how to do something just isn’t enough sometimes—you need to add visuals to show people how to do it.
It also makes people more confident in what they’re doing. People could overlook or misread instructions and get lost easily. If they see the same things you’re seeing, then they’ll know they’re still on the right track.
5. User-Generated Content
Your content doesn’t have to come from you alone! User-generated content can be just as valuable. In fact, one could say they’re even more valuable as they’re coming from third parties who enjoyed your product and want to share their experiences. It makes your brand look more trustworthy, credible, and appealing to prospective customers.
The great thing about user-generated content is that it’s free and easy to get. All you need to do is encourage your customers to share photos and videos, tag you on social media, or use your designated hashtags to get them.
As you can see, there are many different ways you can spruce up your content. This is especially important as you’re dealing with many competitors—you need to stand out from the crowd and grab people’s attention with attractive visuals that will highlight your brand and bring value to your customers.
As always, ensure you’re weighing your options carefully and choosing visuals that fit your brand and your target audience. For example, you don’t want to create videos for a demographic that prefers text. Remember that visuals are only meant to emphasize your content, not replace it.
Once you strike that perfect balance between content and visuals, you’re all set to make a marketing strategy that will take your business to new heights.
Need more help with your campaigns? Drive Traffic Media is an SEO and web design company serving Orange County and Los Angeles, and we would be happy to serve you. Contact us at (310)341-3939 to get started.