Interlinking and How it can Help SEO Efforts

For a website to generate web traffic to get more business and ultimately be ranked higher by Google especially in Orange County, SEO services from a result-oriented and trusted SEO firm should be employed. SEO or the optimization process usually involve a tricky and complex procedure but one way to do it is by interlinking.

We usually see highlighted keywords on an article but do we know the purpose of why it is placed on that particular blog? That is interlinking and the reasons are simple yet at times, hard to achieve. If done correctly though internal linking can accomplish any or all of these things:

First, it helps Google to prioritize pages that are important on your website and get it ranked on the context of its ranking system. Let’s say, a few of your blog posts talks about perfume in Orange County. When you hyperlink those and point it to the ‘Products’ section of your website, it would help Google to know that the ‘Products’ section needs to be prioritized above all your other pages.

Second and most important is for your users. This reason being the most important is quite obvious. Website visitors’ decision to stay or go somewhere else depend largely on how easy they navigate to your site, how simple they can find your product or services, or if your contents answer their question(s) which was the reason they looked your site up in the first place.These things , when accomplished correctly by an SEO firm, can decrease the business site bounce rates ( i.e the number of people/site viewers who navigate away from the site because the site is boring or uninformative); it can also increase the time spent on the website which has a direct effect on the number of pages that will be viewed per visit.

How can Internal Linking be Accomplished?

Internal linking can be done through anchor text which are group of words that were highlighted and once clicked, points to another page on your website. It is important to note though that you can never use the name of the company for internal linking nor use the same words which will lead your site visitor to the exact name of the page you hyperlinked. For example, if you interlink a blog post containing “Perfume in Orange County” to a page which contain the same title, that would be a big no-no in performing SEO services.

Important Notes in Interlinking

Link to Onsite Source. As previously mentioned, the main purpose of interlinking is to keep visitors on your website so when doing a blog, make sure to link it to a source within your site instead of an offsite source. Set the option to open the page in the same window for easier navigation and longer view time. Web viewers normally will leave the site if they have to view the page on a different tab or if they have to visit another website to view the explanation of your blog (offsite linking).

Image/ Media Link. A blog is incomplete without an image or media so in doing interlinking, make sure that your image is linked to none. It shouldn’t be linked even to its source as it’s a sure SEO backfire. Unless the image also contains the proper keywords you want to optimize, it’s best to just avoid it altogether.

I know this might sound a little complex. if so, no problem! Drive Traffic Media is an SEO expert which can help provide your business with interlinking and all other SEO services here in Newport Beach and the rest of Orange County.